01Us
Tandem
One loop from customer voice to shipped release.
- Best for
- Product teams shipping weekly
- Time to value
- Same day
ComparisonUpdated Q4 2026 · 15 criteria
The switch is a weekend, not a quarter.
Most teams do not leave feedback tools because they are broken. They leave because the honest work — triage, context, follow-through — still lands in three other tabs. This is the comparison we wish we had before we moved.
14-day trialMigration includedExport everything, always
Compared by product teams at
NorthwindHalcyonFieldworkKestrelLumen
Short answer
Four tools, four honest trade-offs.
Read this row before the matrix. If your situation is not here, the matrix will tell you more than a sales call would.
02Enterprise
Legacy suite
Powerful, if you can wait for the implementation team.
- Best for
- Procurement-led rollouts
- Time to value
- 6–10 weeks
03Single purpose
Point tool
Good at one job. The context lives somewhere else.
- Best for
- One narrow workflow
- Time to value
- 2–3 days
04DIY
Spreadsheet + scripts
Free until the first person leaves with the formula.
- Best for
- Teams under five
- Time to value
- An afternoon
Feature matrix
The whole picture, minus the sales deck.
Every row below is something a team asked for in a migration call. We kept the uncomfortable comparisons in.
Diamond rows show where most switches are won.
Scroll to compare
| Capability | TandemUs | Legacy suiteEnterprise | Point toolSingle purpose | Spreadsheet + scriptsDIY |
|---|---|---|---|---|
| Feedback intake | ||||
| One inbox for every channelEmail, in-app chat, support tickets and API events arrive in the same queue. | Native | Two connectors | Forwarded email | Manual paste |
| Duplicate clusteringNear-identical requests merge without losing the original voices. | Automatic | Manual merge | On import | Copy and delete |
| Customer context on every itemPlan, ARR, lifecycle stage and account owner sit beside the request. | Live from CRM | Custom fields | External lookup | VLOOKUP |
| Segments that stay currentSaved segments update as accounts move between plans and lifecycles. | Dynamic | Static lists | Saved filters | Re-export |
| Roadmap & delivery | ||||
| Public roadmap with votingA branded, moderated roadmap that does not expose your internal backlog. | Built in | Paid add-on | Separate product | Screenshot |
| Two-way issue tracker syncStatus, owner, sprint and release notes flow both ways with Jira and Linear. | Two-way | Two-way | One-way | CSV in / CSV out |
| Release notes tied to feedbackShip a release and the requesters are notified with the exact items they asked for. | Automatic | Manual list | Newsletter | Email BCC |
| Impact scoringRank by revenue, reach and strategic accounts instead of the loudest voice. | Configurable | Not supported | Vote count only | One formula |
| Insight | ||||
| Themes and summariesCluster unstructured feedback into themes you can review in minutes. | AI-assisted | Manual tagging | Keyword rules | Read every row |
| Source-level attributionEvery insight links back to the exact conversation, recording or ticket. | Every item | Some sources | Aggregate only | Row comments |
| Saved views and exportsShare a filtered view or take the raw data with you. No export fee. | Both | Exports | Views | Sheets only |
| Platform & trust | ||||
| SSO, SAML and SCIMCentral identity, automated provisioning and deprovisioning on every plan tier. | Included | Enterprise only | Google only | Shared logins |
| SOC 2 Type IIIndependently audited controls, with the report available under NDA. | Current | Current | In progress | Self-assessed |
| Public API and webhooksBuild on the same API we use internally, with versioned endpoints and retries. | Full access | Read-only | Core objects | Apps Script |
| Migration assistanceA real person maps fields, runs a dry import and stays through cutover. | Included | Paid services | Docs only | Best of luck |
IncludedPartial or add-onNot available
Based on 214 migrations completed between July and September 2026. Spot an error? Tell us and we will correct the row.
Migration
A cutover you can run in a sprint.
No parallel universe for six months. No consultants living in your office. A named migration lead, an eight-day plan and a dry run you can throw away without consequence.
- A source audit before anything moves.
- A dry-run import you approve line by line.
- Parallel running until the counts agree.
- A clean exit if the trial is not a fit.
- 01
Inventory what you have
Day 1We read your legacy export, flag duplicate requests and map custom fields before a single record moves.
Output: source audit and field map
- 02
Run the import twice
Days 1–2The first pass is a dry run in a sandbox. You approve the report, then the production import runs with attachments and votes intact.
Output: reversible dry-run report
- 03
Connect the rest of the stack
Day 3Two-way sync with Jira or Linear, a shared Slack channel and forwarded support mail. Nothing else changes for your customers.
Output: live sync and routing rules
- 04
Run both tabs in parallel
Days 4–7Keep the old tool available while the team works in Tandem. We compare counts daily and resolve anything that drifted.
Output: parallel-run checklist
- 05
Close the old tab
Day 8Archive the source account, hand over admin access and train the people who answer customers every day.
Output: signed handover
Proof
What changes after the old tab closes.
The numbers below are reported by teams that moved at least 1,000 items during onboarding. Quotes are verbatim.
- 1,480
- teams migrated
- 4.9/5
- average review
- 8 days
- median cutover
“We moved 4,200 pieces of feedback in two afternoons. The dry-run report caught duplicates we had been re-reading for years. I have never had an import make the old data feel smaller.”
- −68%
- triage time
- 2 days
- to migrate
“The roadmap finally matches what sales hears on calls. One source, no reconciliation meeting, no screenshot in a deck that is already out of date.”
“We trialled four tools for a month. Tandem was the only one where the trial data was still useful after we bought — and the only vendor that offered to run the import with us.”
Next step
Bring the data. Keep your Fridays.
Start a trial with your own export. We will run the dry import before you decide, and you can leave with every record.
No credit card. 14 days. Export your data at any time.
Every migration includes
- A dry-run import
- Field mapping by hand
- A parallel-run window
- A named migration lead