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Atlas 2.0 launch brief

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BriefAtlas workspaceLaunchv4
Maya OkaforMaya OkaforOwnerUpdated 12 min ago467 words · 2 min readMaya OkaforPriya NairMarcus Bell+14 reviewers
01

Overview

Atlas 2.0 is a ground-up rebuild of the workspace shell: faster navigation, a shared command layer and an offline-first document engine. The goal is not a longer feature list — it is a shorter path between opening the app and doing the work that pays for it.

This brief locks the scope for the January release, names the decisions we still owe the launch team and records the assumptions we will test with the first beta cohort. Anything not listed here waits for 2.1.

Decision needed

Due Fri

The public beta is holding at six weeks instead of eight. Confirm the date by Friday, or the pricing page ships without a waitlist and the launch narrative loses its strongest proof point.

02

Launch goals

Three numbers decide whether the rebuild worked. They are deliberately narrow: we would rather miss a vanity metric than ship a faster shell that does not change how teams work.

Activation

68%

+14 pts

target vs. 54% baseline

Time to first doc

84s

−41%

from sign-in to a saved file

Support load

0.9

−22%

tickets per 100 workspaces

03

Timeline

The sequence is fixed around a single external date. Everything before it is negotiable; the launch week itself is not.

MilestoneDateOwnerStatus
Feature freezeNov 21Marcus BellDone
Beta cohortNov 28Priya NairIn progress
Pricing pageDec 05Elena MarshAt risk
Public launchJan 14Maya OkaforPlanned

Working assumptions

  • The command layer ships behind a workspace flag; no user sees it until the second beta wave.
  • Legacy documents migrate in the background, with a read-only fallback for anything larger than 80 MB.
  • Pricing keeps the current seat model. Any packaging change is a 2.1 conversation.
04

Risks & mitigations

The list is short on purpose. Each item has one owner and one observable exit condition, so launch week is about execution rather than discovery.

2/4 complete
  • Migrate the 1.2M legacy documents before freeze

    Marcus Bell
  • Load-test the command layer at 4× peak traffic

    Marcus Bell
  • Sign off pricing copy with Legal

    Elena Marsh
  • Staff two support rotations for launch week

    Priya Nair
05

Customer signal

We tested the command layer with six teams over three weeks. The consistent theme was speed of retrieval, not speed of creation: people wanted to get back to a document they had already written.

“If the command layer is as fast as the prototype, we will move every team off the old workspace. The risk is not adoption — it is going back.”

Nadia Okafor, GM at Meridian
06

Open questions

  • Do we publish the migration timeline, or wait until the first cohort clears?
  • Does the pricing page need a separate waitlist for teams above 200 seats?
  • Who owns the launch-week incident channel, and what is the escalation path?

Owners are listed in the review sheet. Updates land here first, then in the weekly launch note. Comments are open until Friday at 5 pm CET.

3 open threads · review modeLast edit by Maya Okafor · 12 min ago